Booth Staff Training – Key Takeaways

Malcom Gilvar EVP of The Trade Group gave a presentation packed full of useful tools to ramp up our tradeshow ROI. Here are the key takeaways:

  • 56% of attendees rate trade shows as having the most value of any face to face marketing interactions. In person sales calls are a distant second at 26%.
  • 48% of exhibition leads don’t require a sales call to close.
  • 90% of trade show attendees use trade shows as their number one source of purchasing information.
  • The most effective exhibitors are the one who set goals and objectives before the show.

Booth Staffing Do’s – Works for networking too.

  • Wear your badge on your right side
  • Be assertive
  • Smile
  • Thank them for visiting
  • Listen
  • Know your product
  • Network on breaks!


  • Eat or drink
  • Sit
  • Read
  • Chat with booth staff
  • Leave booth unattended
  • Use negative body language